Content Strategy for the Web. Kristina Halvorson, Melissa Rach
Content-Strategy-for-the.pdf
ISBN: 9780321808301 | 240 pages | 6 Mb
- Content Strategy for the Web
- Kristina Halvorson, Melissa Rach
- Page: 240
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780321808301
- Publisher: New Riders
Free and downloadable ebooks Content Strategy for the Web by Kristina Halvorson, Melissa Rach
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities
Content Strategy Guide: 10 Elements of Content Strategy for the Web
Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content Content Strategy for the Web (Voices That Matter): Amazon.co.uk
Trade in Content Strategy for the Web (Voices That Matter) for an Amazon.co.uk gift card of up to £4.71, which you can then spend on millions of items across the Content Strategy For The Web - Avoid Web Marketing Downfall
Content Strategy For The Web – Avoid Web Marketing Downfall Your content strategy for the web may not sometimes align with your goals 2013 Content Strategy Conferences - Pybop: Exceptional Web
The biggest reasons I attend content strategy-related conferences are inspiration and perspective. I highly recommend getting to at least one or Content Strategy conferences and events | Lanyrd
Browse Content Strategy conferences and events around the world. Content Strategy for the Web - Kristina Halvorson - Google Books
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Content Strategy for the Web: Kristina Halvorson: 9780321620064
Content Strategy for the Web [Kristina Halvorson] on Amazon.com. *FREE* super saver shipping on qualifying offers. If your website content is out of date, Content Strategy for the Web | Class | School of Visual Concepts
SVC Seattle's one-day workshop will cover the basics of web content strategy -- what it is, why it's important, and how to start bringing its rewards to your site. Content Strategy for the Web | Book for Web Designer
Without meaningful content, your website isn't worth much to your key audiences. Content Strategy for the Web - Kristina Halvorson, Melissa Rach
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns A Book Apart, Content Strategy for Mobile
Karen McGrane's 'Content Strategy for Mobile' brilliantly describes our biggest challenges — and —Kristina HalvorsonAuthor, Content Strategy for the Web Content Strategy for the Web - Kristina Halvorson & Melissa Rach
Content Strategy for the Web is the industry's go-to handbook for creating and executing successful content strategies. Read it and learn how to create and Content Strategy for the Web / from a working library
The book on the new(ish) field of content strategy, or, how we're going to save the web. Required reading for anyone interested in how words can reach their